Social Media Manager - Platform Content & Engagement

We are seeking a talented and experienced Social Media Manager to join our client’s team. The ideal candidate will manage and grow the social media presence across Instagram, Facebook, LinkedIn, and TikTok, focusing on building strong online communities, enhancing engagement, and driving audience growth. This role offers the opportunity for career advancement within the company. An interest in empowering women and business coaching is highly preferred.

Key Responsibilities:

• Manage and create daily posts, stories, and reels on Instagram, Facebook, LinkedIn, and TikTok.
• Actively engage with followers by monitoring community activity, responding to comments and messages, and building relationships.
• Track, analyze, and report on social media performance metrics, offering insights and improvements to enhance engagement and follower growth.
• Develop and implement social media strategies that boost brand awareness, engagement, and audience expansion.
• Collaborate closely with the team to align social media initiatives with broader marketing strategies.
• Stay current on social media trends, tools, and best practices to optimize content and engagement.

Qualifications

• Must be able to work in Schedule: 9 am to 5 pm EST ( US time zone)
• Proven experience as a Social Media Manager or in a similar role, with a strong portfolio showcasing successful campaigns.
• Excellent written and verbal communication skills.
• Strong understanding of social media platforms, especially Instagram and Facebook.
• Proficiency in social media analytics tools (e.g., Sprout Social, Hootsuite) and experience in tracking and optimizing performance.
• Familiarity with content creation tools, such as Canva, CapCut, or Adobe Suite.
• Strong analytical skills to monitor and adjust strategies for optimal engagement.
• Ability to build and maintain positive relationships within online communities.
• An interest in empowering women and business coaching is a plus.