Apply on
About Us
MoneyHero Group (Nasdaq: MNY) is a market leading financial products platform in Greater Southeast Asia, reaching 9.8m monthly unique users and working with more than 270 commercial partners across four markets including Singapore, Hong Kong S.A.R., Philippines, and Taiwan.
The Product Marketing team plays a pivotal role in driving the company’s acquisition goals through strategic marketing campaigns. The team is responsible for crafting and executing innovative marketing strategies that not only attract and engage potential customers but also align with the broader objectives of the organization. This team is dedicated to ensuring that all marketing efforts are data-driven, customer-centric, and designed to optimize user experience and conversion rates. By collaborating with cross-functional teams such as content creators, designers, developers, and SEO experts, the Product Marketing team contributes significantly to the company’s growth and success. Through their collective efforts, the Product Marketing team ensures that the company's products resonate with target audiences and achieve significant market impact.
What We Offer
You will be entitled to a competitive salary and attractive benefits, including:
- Annual leave, birthday leave, tenure leave, international remote work leave, and more
- Five-day work week, hybrid work arrangement
- Professional trainings, career advancement and internal mobility opportunities
- Competitive benefits including insurance and mental wellness program
About The Job
In this role, you will lead product vertical(s) in driving sustainable business growth through developing long term growth strategy and short term impactful customer acquisition campaigns. You are also responsible for managing end-to-end marketing campaigns and supporting new customer acquisition. You will be a strong collaborator with the ability to get things done fast.
The Senior Specialist, Product Marketing Will Be Responsible For
- Drive product marketing strategies to build awareness and reinforce Moneymax’s leadership for the product vertical(s)
- Develop and execute go to market strategies (including promotion and campaign planning) to acquire new customers and grow the lifetime value of the customer base
- Work closely with marketing, commercial and product teams, both locally and regionally, to ensure achievement of KPIs
- Maintaining a pulse on marketplace and user acquisition trends to ensure our marketing activities remain relevant to the consumer and we are constantly optimizing our efforts
- Manage multiple campaigns at any one time to achieve the best commercial results for Moneymax.
- Manage all project timelines and provide regular reporting on sales, budget spend and ROI.
- Act as main point of contact with the regional team across performance marketing, affiliates and partnerships, briefing them on promotions and campaigns for your product vertical
- Manage direct marketing budget and all acquisition channels for your product vertical(s), optimizing to ensure they run cost efficiently and effectively
- Lead all advertising efforts, from upper to lower marketing funnel, including reviewing proposals plus negotiating with local publishers and media providers
- Own the development and roll-out of standardized reporting frameworks tools to assess category/vertical performance
In This Role, We Are Looking For Someone With
- Bachelor’s Degree, ideally in business or marketing
- 3+ years of marketing and campaign experience, including campaign management and digital media planning experience
- Experience in ecommerce, finance, banking, fintech or personal finance industries preferred
- Ability to manage multiple campaigns at any one time to achieve the best sales results
- Strong cross-functional project management skills and proven ability to deliver on time and on budget
- Solid understanding of media mix, digital marketing and CRM concepts
- Strong analytic skills and understanding of digital ecosystems such as web analytics tools (Google Analytics), social media marketing applications (Facebook) and digital display marketing platforms (Google Ads)
- Proven track record of running successful campaigns to drive conversion and optimizing towards campaign KPIs
- Excellent verbal communication and interpersonal skills
- A relentless sense of responsibility and ownership in problem-solving
- The ability to adapt quickly to the fast-paced start-up environment and process new information on the go
- Self-motivated, proactive team player with innovative ideas to inspire customer loyalty and adoption
- Incredible people skills and flair for working under pressure in a fast-paced environment
- Positive attitude and ability to work with suggestions and feedback from multiple parties
#MoneyMax #LI-CT1 #LI-Hybrid
What can you expect from us?
Impact: We are actively empowering and connecting people to a better financial future. Join us if you want to help us achieve our mission.
Work: We have a team of over 350 talented individuals in 4 markets who are hyper passionate about building innovative financial solutions and making an impact on people’s lives.
Culture: We take our work seriously but don’t hesitate to keep things light. We can only create magic when we have a little bit of fun.
Thrive: We launched in 2014, and now help over 10 million monthly users make the best financial decisions. Accelerate your career and become a pioneer in your field with a leading fintech company that seeks to push the boundaries of your imagination and is committed to growing your career.
Reputation: We are backed by world-class organizations and companies and have raised over US$110 million from investors including Experian, Pacific Century Group, IFC - a member of the World Bank Group
EEO Statement
MoneyHero Group is an equal opportunity employer. We value, support and respect all individuals and is committed to maintaining an inclusive and diverse working environment. Decisions in hiring are based on business needs, requirements of the job and individual qualifications and shall not be influenced by any consideration of race, ethnic or national origin, religion, sex (including gender identity and/or expression), age, sexual orientation, marital status, parental status, disability, genetic information, political affiliation or other applicable legally protected characteristics.
