Web Analyst and Tracking Specialist

**Job Title:** Web Analyst
**Location:** Remote
**Employment Type:** Full-Time, 40 Hours/Week
**Compensation:** Paid Monthly

**Job Summary:**
We are seeking an experienced Web Analyst with a strong background in analytics and data management across high-traffic websites. This role requires an advanced understanding of digital analytics, focusing on Google Analytics, Google Search Console, Google Tag Manager (GTM), and Looker Studio. A key skill for this position is expertise in Google Tag Manager, including server-side tracking and postbacks, to ensure accurate data collection and reporting.

The Web Analyst will play a vital role in helping shape our digital marketing strategy by analyzing, interpreting, and reporting on website performance data. This individual should possess an analytical mindset, with the ability to generate and evaluate complex reports, delivering insights that drive business decisions.

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**Key Responsibilities:**
- **Analytics Implementation:**
- Set up and manage Google Tag Manager (GTM) configurations, including server-side tagging and postback configurations.
- Ensure accurate data collection by maintaining and troubleshooting GTM tags across multiple platforms.
- Collaborate with developers to implement custom tagging solutions to track user behaviors, events, and conversions.

- **Performance Reporting:**
- Create and maintain reports in Looker Studio, utilizing data from Google Analytics and other sources.
- Provide actionable insights and analysis from reporting dashboards to guide business and marketing strategy.
- Monitor and optimize reporting to ensure data accuracy and alignment with business goals.

- **SEO & Web Analytics Support:**
- Assist the SEO team by analyzing data from Google Analytics and Google Search Console, identifying trends and areas for improvement.
- Conduct competitor analysis and stay updated on industry best practices and search algorithm changes to support website performance.

- **Data Analysis & Insights:**
- Analyze user behavior, conversion patterns, and engagement metrics to deliver insights that inform marketing and content strategies.
- Identify and prioritize key performance indicators (KPIs) and build dashboards to track progress toward business objectives.

- **Troubleshooting & Optimization:**
- Troubleshoot issues in GTM setups, including server-side tracking issues and discrepancies in reporting.
- Recommend and implement optimizations to ensure data accuracy and enhance website tracking functionality.

- **Stakeholder Collaboration:**
- Work closely with SEO, content, and development teams to implement tracking best practices.
- Assist stakeholders in understanding and leveraging data insights to make informed decisions.

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**Job Requirements:**
- **Technical Skills:**
- Advanced proficiency in Google Analytics, Google Search Console, Google Tag Manager, and Looker Studio.
- Expertise in server-side tracking and postbacks, with a deep understanding of Google Tag Manager configurations.
- Strong analytical and data interpretation skills, with experience creating comprehensive reports and dashboards.

- **Analytical Mindset:**
- Ability to analyze and interpret complex data, providing clear insights and recommendations.
- Strong problem-solving skills, with attention to detail and accuracy.

- **Communication:**
- Excellent verbal and written communication skills in English, with the ability to convey complex data insights to non-technical stakeholders.
- Ability to work independently and collaboratively across teams, demonstrating flexibility and a proactive approach.

- **Tools & Software:**
- Familiarity with additional analytics and SEO tools (e.g., Ahrefs, SEMrush, Moz) is an advantage.
- Proficient in Microsoft Excel or Google Sheets for data analysis.