Senior SEO/SEM Specialist

COMPANY OVERVIEW:

We are a fast-growing digital marketing agency based in New Jersey, USA, specializing in SEO, PPC, LSA campaigns, and website development. We are dedicated to delivering outstanding results for our diverse range of clients by building custom-fit strategies that drive leads, increase visibility, and generate long-term success. We operate on Eastern Standard Time (EST) and are looking for a driven, passionate, and experienced SEO/SEM Specialist to join our team full-time.

JOB SUMMARY:

We are seeking a motivated and experienced SEO/SEM Specialist to join our team. This individual will focus on SEO and SEM projects, including building and optimizing PPC and Local Service Ads (LSA) campaigns for a variety of clients. The ideal candidate has a proven track record in SEO and SEM, with at least 2 years of hands-on experience in managing, setting up, and optimizing campaigns.

This is a career opportunity with room for advancement within our rapidly growing company. We’re looking for a positive, self-starting team player who is eager to learn and grow with us for the long term.

ROLES & RESPONSIBILITIES:

SEO Responsibilities:
-Conduct comprehensive SEO audits and implement on-page and off-page optimization strategies.
-Perform keyword research, competitive analysis, and develop content strategies to increase organic visibility.
-Optimize website architecture, content, linking structure, and internal linking to maximize ranking opportunities.
-Monitor and analyze SEO performance metrics, providing actionable insights and recommendations.
-Stay current with industry trends, Google algorithm updates, and emerging best practices.

SEM Responsibilities:
-Build, manage, and optimize PPC campaigns across platforms like Google Ads, Bing Ads, and Local Service Ads.
-Develop strategies to improve Quality Scores, CPC, CTR, conversion rates, and overall campaign performance.
-Conduct A/B testing of ad creatives, landing pages, and bid strategies to maximize ROI.
-Analyze and report on campaign performance metrics, making data-driven recommendations for optimization.
-Collaborate with the team to align SEM efforts with broader marketing goals.

CLIENT & TEAM INTERACTION:

-Collaborate with the team to understand client goals and deliver high-quality, results-driven strategies.
-Communicate effectively with clients, providing clear explanations of strategies and campaign results.
-Train and mentor tea m me mbers on best practices and stay updated on the latest trends and tools.
-Participate in weekly tea m me etings, sharing ideas and contributing to the overall success of the company.

QUALIFICATIONS & REQUIREMENTS:

-Experience: Minimum of 2 years of full-time experience in SEO, PPC, and LSA campaign management.
-Technical Skills: Proficient in Google Analytics, Google Search Console, Google Ads, Bing Ads, SEMrush, Ahrefs, Moz, and other SEO/SEM tools.
-Campaign Management: Demonstrable expertise in setting up and optimizing SEO and SEM campaigns, with a strong portfolio showcasing successful results.
-Self-Starter & Problem Solver: Ability to work independently, take initiative, and proactively solve problems.
-Positive Attitude & Eager to Learn: Open to feedback, eager to learn and grow, and consistently looking for ways to improve skills.
-Team Player: Strong collaboration skills, with a desire to be part of a close-knit, supportive team environment.
-Communication Skills: Excellent written and verbal communication skills, with the ability to explain complex concepts in a clear and concise manner.
-Teaching Skills: A passion for sharing knowledge and helping tea m me mbers learn and grow.
Career-Oriented: Looking for a long-term opportunity with advancement potential, not a short-term position.

WHY JOIN US?

-Be part of a growing, innovative team where your contributions make a direct impact.
-Enjoy professional development opportunities and mentorship.
-Work on exciting, diverse projects that challenge and expand your skill set.
-Join a supportive team environment that values learning, collaboration, and continuous improvement.

TO BE CONSIDERED:

Step #1) Record an audio file with the following information:

“Hi, my name is [your name].
I am available [number of hours] hours each week.
My SEO management expertise is at the [beginner | intermediate | advanced] level.”
My GOOGLE PPC management expertise is at the [beginner | intermediate | advanced] level.”
My GOOGLE LSA management expertise is at the [beginner | intermediate | advanced] level.”

And then in one sentence, tell me why you should be considered for this opportunity.

Step #2) Send me an email with the subject: "My favorite color is [tell me your favorite color]"
Step #3) Inside the email , send me a link to the audio file you recorded from Step #1.

Thank you!
Ed