Senior Brand Manager

• Career Progression|Flexible work set-up
  
  
  

About Our Client

This company is a well-established global brand originating in Southeast Asia, celebrated for its unique blend of local flavors with popular Western-inspired dishes. With a strong emphasis on quality and customer satisfaction, it has built a wide-reaching presence across its home country and internationally, earning a loyal following across diverse communities.

Job Description

People Development & Team Leadership:

• Lead, mentor, and develop a team of three Assistant Brand Managers (ABMs), providing direction and fostering a collaborative environment.
• Encourage and support team members in achieving their professional growth goals, building a strong pipeline of future brand leaders.
  
  
  

Strategic Influence & Stakeholder Management

• Effectively communicate and advocate for brand strategies to influence upper management and cross-functional stakeholders.
• Develop and present data-driven insights and brand performance updates, building consensus and gaining buy-in from senior leadership.
  
  
  

Complex Brand Management

• Manage a highly visible and agile brand, ensuring responsive and proactive adjustments to brand strategies in a fast-paced, competitive market.
• Oversee end-to-end brand initiatives, including product launches, market penetration strategies, and positioning tactics to sustain the brand's leadership status.
  
  
  

Competitive Advantage & Brand Health Management

• Monitor market trends, competitive positioning, and brand health metrics to identify opportunities for gaining a competitive edge.
• Assess research needs and oversee the development of research plans to address gaps in category knowledge.
  
  
  

Campaign, Product Launch, & Promotion Management

• Lead cross-functional coordination for new product development, launches, and campaign execution to ensure timely and effective rollout.
• Work closely with Trade Marketing, creative and media agencies, Digital partners, Corporate Media, and Corporate Research teams to create integrated marketing campaigns.
  
  
  

The Successful Applicant

• Bachelor's degree in Marketing, Business Administration, or a related field (Master's degree is a plus).
• Proven experience in leadership, with a track record of developing high-performing teams.
• Minimum of 8 years in marketing, with expertise in brand management and strategic planning.
• Demonstrated success in managing a market-leading brand in a competitive landscape.
• Strong communication and influencing skills, with the ability to engage stakeholders at all levels.
• Analytical skills with a data-driven approach to brand strategy.
  
  
  

What's on Offer

• Competitive package
• Join a highly engaged and people focused culture
• Flexible work set up
  
  
  

This position offers a unique opportunity to lead a talented team, shape a top-performing brand, and make a tangible impact on the company's growth. As Senior Brand Manager, you will have the chance to leverage your strategic expertise, drive brand success, and lead impactful projects in a dynamic and supportive environment.

Contact: Dex Vergara

Quote job ref: JN-112024-6585648