Social Media Manager
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Great people make Schneider Electric a great company!
Role: Social Media Manager
What will you do?
Qualifications
Req: 0095RA
Role: Social Media Manager
What will you do?
- Be trained and master all Schneider Electric social media practices and platforms:
- Acquire training and license on all SE SM platforms, like Sprinklr, Advocacy, Word Press, SEMRush, etc
- Develop familiarity and comfort with all SE platforms and tools.
- Actively participate in SE social media community meetings
- Stay up to speed on all social media developments from global team, global marketing.
- Get to know local social media approaches in other Energy Management division teams and Schneider Electric country communication teams.
- Oversee and guide the work of one or more Social Media Specialists focused on social media execution/publication of:
- Their training and mastery of all SE social media practices and platforms
- Their building and maintenance the Power System & Services Global Marketing team's social media calendar and repository
- Their execution and publication of Social Post, Blog post, and Video Publication
- Their Advocacy platform work
- Their Reporting tasks.
- Their content creation activities and methods
- Their contribution to newsletters and highlights
- Step in to perform publication and execution during any absence of Social Media Specialist
- Define and own social media strategy :
- Define social media objectives under context of communication, campaign, business, and division objectives.
- Build and activate a social media strategy per campaign and overall Power System & Services division (not just tactics and calendar) that supports the individual Power System & Services global marcom campaigns and their businesses, and is aligned to thought leadership objectives and the Digital Marketing and Web team's objectives.
- Give performance- and objective-driven recommendations for social media actions to communication specialists and campaign leaders.
- Be the Single Point of Contact and internal ambassador of Power System & Services social media. Participate, work closely, and enforce the guidelines and rules defined by Schneider Electric's global SM leadership team.
- Maintain and regularly update knowledge of latest social media trends, tactics, and conduct and review competitor analysis to gauge effectiveness of our SM strategy and revise as necessary.
- Take Responsibility for Social Media Performance:
- Align to and support the creation of social media KPIs.
- Work closely with Digital Marketing and Web team to ensure meaningful global and country deployment of social media actions.
- Operate with an attitude of iterative performance improvement.
- Make our social media social - increase engagement, interaction, conversation.
- Reach Social Media targets, including quantitative targets such as volume of impressions, engagement, engagement rate, followers, and brand metrics including brand health and share of earned media.
- Plan and execute initiatives to improve social media presence and online personas of key PS&S leadership team:
- Build and execute plan for top Power System & Services leaders to increase online exposure (in their personal social media accounts) and offline exposure, following, and status as thought leaders in their domains.
- Train global and local business and other leaders on social media tools and practices
- Ensure communication alignment current events and to the EM Business Unit thought leadership calendar.
- Create a performance dashboard for social media, with individual follow-up of the performance of senior leaders and business VP.
- Own internal and digital events from end to end
- Lead planning and execution of some internal and all digital events for division and individual Power System & Services marcom campaigns, such as webinars, opens lines, and event streams or broadcasts.
- Support campaign managers on the digital event creation and promotion.
- Train stakeholders on the relevant digital event tools, for example Cvent, Teams Live Events, SocialLive, Aventri.
- Create promotional and post-event toolkits digital event toolkits for country deployment.
- Report on digital event performance.
- Collaborate with Events Manager to optimize physical and digital events or hybrid events.
Qualifications
- 5+ years specialist social media experience - external, internal, in house or agency
- Proven record of effectiveness in developing, implementing, managing and measuring social media strategy - successful candidate should be able to demonstrate successful outcomes from communications activities where they have conceptualized, developed and executed a social strategy and media plans.
- Small team leadership experience
- Communication expert with strong written and verbal communication skills: capacity to write and articulate engaging content and well-crafted messaging aligned with EM and its divisions.
- Strong presentation / advisory skills - clear, concise thinking and sufficient gravitas to deliver meaningful advice to leaders on communications strategy in a timely fashion.
- Strong project management skills - able to organize work in a methodical and rigorous manner, but equally comfortable in a deadline-driven, fast-paced environment. Strong attention to detail.
- Willingness to learn the "nuts and bolts" of the businesses our division global marketing team exists to support.
- Creative thinking and the ability to generate innovative ideas to enhance brand presence and engagement.
- Analytical mindset and the ability to interpret data to drive actionable insights.
- Passion for storytelling, learning and a commitment to quality and excellence.
- Familiarity with graphic design principles and basic photo and video editing skills.
- Amenable to work in Rosario Cavite, hybrid work setup and dayshift.
Req: 0095RA
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