DIGITAL AND ONLINE SALES MARKETING MANAGER
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A Digital and Online Sales Marketing Manager is crucial in driving online sales and digital marketing efforts. Below are the key responsibilities associated with the role:
1. Strategy Development
- Digital Marketing Strategy: Develop and implement a comprehensive digital marketing plan to increase brand awareness and drive online sales.
- Sales Strategy: Create and execute an online sales strategy to meet revenue and growth targets.
- Market Research: Analyze market trends, customer behaviors, and competitive landscapes to inform strategies.
2. Campaign Management
- Lead Campaigns: Plan, design, and manage digital marketing campaigns across multiple channels (e.g., social media, email marketing, PPC, SEO, and content marketing).
- Budget Management: Allocate and manage marketing budgets for paid campaigns, ensuring cost-effectiveness and ROI.
3. E-commerce Management
- Online Sales Platforms: Oversee and optimize the company's e-commerce platforms (websites, marketplaces, or mobile apps) to drive traffic, improve user experience, and increase conversions.
- Product Listing & Promotions: Manage online product listings, pricing strategies, and promotional activities to maximize sales.
4. Analytics & Reporting
- Performance Monitoring: Track, analyze, and report on key performance indicators (KPIs) such as website traffic, conversion rates, and return on ad spend (ROAS).
- Data-Driven Decisions: Use data insights from Google Analytics, CRM systems, and other tools to optimize campaigns and improve sales performance.
5. Customer Engagement & Retention
- Customer Relationship Management: Develop and implement CRM strategies to build long-term customer relationships and enhance brand loyalty.
- Email Marketing & Automation: Create automated email campaigns for customer engagement, promotions, and post-purchase follow-ups.
6. Collaboration
- Cross-functional collaboration: Work closely with product, sales, design, and development teams to align digital marketing efforts with overall business objectives.
- Agency & Vendor Management: Liaise with external digital agencies, influencers, and vendors to support digital marketing initiatives and improve online presence.
7. SEO & Content Management
- SEO Optimization: Optimize website content and structure to improve search engine rankings and drive organic traffic.
- Content Strategy: Develop a content marketing strategy that supports online sales and brand positioning through blogs, videos, and other media.
8. Technology & Innovation
- Marketing Automation Tools: Implement and manage digital marketing tools like email automation platforms, CRM, and ad-tech solutions.
- New Digital Channels: Stay updated with emerging technologies, tools, and digital channels, and evaluate how they can be leveraged for business growth.
9. Team Leadership
- Team Management: Supervise and mentor a team of digital marketing professionals, ensuring they meet their objectives.
- Training & Development: Provide ongoing training and development opportunities to ensure the team stays current on industry trends and best practices.
10. Compliance & Risk Management
- Regulatory Compliance: Ensure all online marketing activities comply with relevant data protection regulations.
- Brand Protection: Monitor and protect the brand’s online reputation and intellectual property across digital channels.
QUALIFICATIONS:
• Bachelor’s Degree: A degree in marketing, business administration, communications, or a related field is often required.
• Experience in Digital Marketing: Typically, 3–7 years of experience in digital marketing roles, including managing online sales channels and campaigns across platforms.
• E-commerce Experience: Proven track record of managing e-commerce platforms or online retail channels.
• Sales Experience: Experience with sales strategies, lead generation, and conversion rate optimization is essential.
• Leadership & Team Management: Prior experience leading digital marketing teams or managing cross-functional teams is often required for more senior positions.
• Digital Marketing Tools Knowledge: Proficiency in tools like Google Analytics, Google Ads, Facebook Ads Manager, or similar platforms.
• SEO & SEM: Strong knowledge of search engine optimization (SEO) and search engine marketing (SEM) practices.
• CRM Systems: Experience with customer relationship management (CRM) systems, such as Salesforce or HubSpot, to manage customer data and engagement.
• Email Marketing & Automation: Proficiency in email marketing platforms like Mailchimp, Marketo, or Pardot, along with experience setting up marketing automation workflows.
• Web Analytics: Strong ability to analyze and interpret data from web analytics tools to improve user experience and drive sales.
• UX/UI Understanding: Knowledge of user experience (UX) and user interface (UI) best practices for optimizing online platforms for conversions
BENEFITS OF THIS POSITION:
• OPEN FLEXIBLE SCHEDULE
• Covid-19 Quarantine Program leave with pay per year
• Free eye check-up
• Sick Leave and Vacation Leave (if unused, convertible to cash at the end of the year)
• Health Insurance
• Life Insurance
• Annual merit increase (depending on the performance)
• Emergency loan
• Product purchase Discount (extended to immediate family members)
• Government-mandated Benefits
1. Strategy Development
- Digital Marketing Strategy: Develop and implement a comprehensive digital marketing plan to increase brand awareness and drive online sales.
- Sales Strategy: Create and execute an online sales strategy to meet revenue and growth targets.
- Market Research: Analyze market trends, customer behaviors, and competitive landscapes to inform strategies.
2. Campaign Management
- Lead Campaigns: Plan, design, and manage digital marketing campaigns across multiple channels (e.g., social media, email marketing, PPC, SEO, and content marketing).
- Budget Management: Allocate and manage marketing budgets for paid campaigns, ensuring cost-effectiveness and ROI.
3. E-commerce Management
- Online Sales Platforms: Oversee and optimize the company's e-commerce platforms (websites, marketplaces, or mobile apps) to drive traffic, improve user experience, and increase conversions.
- Product Listing & Promotions: Manage online product listings, pricing strategies, and promotional activities to maximize sales.
4. Analytics & Reporting
- Performance Monitoring: Track, analyze, and report on key performance indicators (KPIs) such as website traffic, conversion rates, and return on ad spend (ROAS).
- Data-Driven Decisions: Use data insights from Google Analytics, CRM systems, and other tools to optimize campaigns and improve sales performance.
5. Customer Engagement & Retention
- Customer Relationship Management: Develop and implement CRM strategies to build long-term customer relationships and enhance brand loyalty.
- Email Marketing & Automation: Create automated email campaigns for customer engagement, promotions, and post-purchase follow-ups.
6. Collaboration
- Cross-functional collaboration: Work closely with product, sales, design, and development teams to align digital marketing efforts with overall business objectives.
- Agency & Vendor Management: Liaise with external digital agencies, influencers, and vendors to support digital marketing initiatives and improve online presence.
7. SEO & Content Management
- SEO Optimization: Optimize website content and structure to improve search engine rankings and drive organic traffic.
- Content Strategy: Develop a content marketing strategy that supports online sales and brand positioning through blogs, videos, and other media.
8. Technology & Innovation
- Marketing Automation Tools: Implement and manage digital marketing tools like email automation platforms, CRM, and ad-tech solutions.
- New Digital Channels: Stay updated with emerging technologies, tools, and digital channels, and evaluate how they can be leveraged for business growth.
9. Team Leadership
- Team Management: Supervise and mentor a team of digital marketing professionals, ensuring they meet their objectives.
- Training & Development: Provide ongoing training and development opportunities to ensure the team stays current on industry trends and best practices.
10. Compliance & Risk Management
- Regulatory Compliance: Ensure all online marketing activities comply with relevant data protection regulations.
- Brand Protection: Monitor and protect the brand’s online reputation and intellectual property across digital channels.
QUALIFICATIONS:
• Bachelor’s Degree: A degree in marketing, business administration, communications, or a related field is often required.
• Experience in Digital Marketing: Typically, 3–7 years of experience in digital marketing roles, including managing online sales channels and campaigns across platforms.
• E-commerce Experience: Proven track record of managing e-commerce platforms or online retail channels.
• Sales Experience: Experience with sales strategies, lead generation, and conversion rate optimization is essential.
• Leadership & Team Management: Prior experience leading digital marketing teams or managing cross-functional teams is often required for more senior positions.
• Digital Marketing Tools Knowledge: Proficiency in tools like Google Analytics, Google Ads, Facebook Ads Manager, or similar platforms.
• SEO & SEM: Strong knowledge of search engine optimization (SEO) and search engine marketing (SEM) practices.
• CRM Systems: Experience with customer relationship management (CRM) systems, such as Salesforce or HubSpot, to manage customer data and engagement.
• Email Marketing & Automation: Proficiency in email marketing platforms like Mailchimp, Marketo, or Pardot, along with experience setting up marketing automation workflows.
• Web Analytics: Strong ability to analyze and interpret data from web analytics tools to improve user experience and drive sales.
• UX/UI Understanding: Knowledge of user experience (UX) and user interface (UI) best practices for optimizing online platforms for conversions
BENEFITS OF THIS POSITION:
• OPEN FLEXIBLE SCHEDULE
• Covid-19 Quarantine Program leave with pay per year
• Free eye check-up
• Sick Leave and Vacation Leave (if unused, convertible to cash at the end of the year)
• Health Insurance
• Life Insurance
• Annual merit increase (depending on the performance)
• Emergency loan
• Product purchase Discount (extended to immediate family members)
• Government-mandated Benefits
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