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Ideal Virtual Assistant Profile for Sophia Rayne
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Skills & Expertise:
Marketing & Branding:
Strong digital marketing experience, especially in music and entertainment, with a focus on social media growth, content creation, and email marketing.
Music Registration Knowledge:
Familiar with platforms like MLC, SoundExchange, and PROs (ASCAP, BMI, SESAC) for proper registration of works and royalty collection.
Psychology & Human Behavior Understanding:
Able to create messaging that resonates with your audience by understanding the psychology of fan engagement.
Email Marketing & CRM:
Expertise in platforms like Mailchimp, ConvertKit, or ActiveCampaign to manage email lists, automate campaigns, and personalize content.
Video Editing:
Expertise in creating dynamic, engaging video content for social media, focusing on:
Creative Hooks:
Developing compelling intros to capture attention immediately.
Engaging Visuals:
Editing videos with eye-catching graphics, music, and effects to maintain engagement.
Trend Awareness:
Staying up-to-date with viral video trends for inspiration while also contributing unique ideas that align with Sophia’s brand.
Storytelling:
Enhancing the connection with fans through thoughtful, creative video narratives.
Project Management:
Efficient in handling multiple projects (e.g., EPK creation, event planning, music releases) using tools like Asana or Trello.
Copywriting:
Skilled in writing engaging, emotional content for captions, newsletters, and marketing campaigns.
Graphic Design:
Ability to create visual materials using tools like Canva or Photoshop for promotions and events.
Admin Support:
Managing schedules, booking sessions, and handling email correspondence.
Strong English Proficiency:
Must speak and write good English, ensuring clear and professional communication across all tasks.
Website Management:
Experience in making updates to websites (preferably using platforms like WordPress, Squarespace, or Wix) and ensuring the site is optimized for SEO.
SEO Optimization:
Ability to implement SEO strategies to boost website visibility, including keyword research, on-page optimization, and ensuring SEO best practices are followed.
Festival Application Assistance:
Experience with submitting applications for festivals and events, ensuring all documentation is accurate and deadlines are met.
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Character & Traits:
Proactive & Solution-Oriented:
Takes initiative, offers suggestions, and actively looks for improvements without waiting for direction.
Detail-Oriented:
Ensures tasks are completed with precision, understanding the importance of representing Sophia’s brand accurately.
Empathetic & Collaborative:
Able to align with Sophia’s values of healing, growth, and authenticity in all communications and decisions.
Creative & Adaptable:
Brings fresh, innovative ideas while remaining flexible in a fast-paced and evolving industry.
Passion for the Arts:
Genuinely enthusiastic about music and creative expression, with a deep respect for the emotional impact of art.
Excitement for Viral Moments:
Thrives on spotting and capitalizing on potential moments for viral growth in Sophia’s content and brand.
Growth-Minded:
Eager to learn more about the music industry and continuously expand their skill set alongside the team.
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Company Culture:
Collaborative & Creative:
An open space for brainstorming, where ideas are valued and creativity is at the forefront.
Authenticity & Integrity:
Upholds transparency and truth in all interactions and strategies, aligning with Sophia’s ethos of self-expression and spiritual growth.
Empowerment & Wellness:
A work culture that supports emotional well-being, self-care, and personal growth.
Growth-Oriented: Encourages personal and professional development, providing opportunities to take on more responsibility and leadership over time.
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What They Should Get Excited About:
Creative Freedom: The opportunity to contribute to exciting and artistic projects like the 'Metamorphosis Event' or 'Shakti Summit.'
Impactful Work:
Helping Sophia Rayne grow her authentic brand and see the tangible results of their work in fan engagement and career milestones.
Professional Growth:
Learning the ins and outs of the music industry, from marketing to event planning, while growing alongside a rising artist.
Potential Leadership Role:
As the business expands, they will have the chance to step into more advanced roles such as Project Manager, Marketing Director, or Creative Director.
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List of Tasks & Time Requirements:
Music Registration (4 hours/week initially, then 1 hour/week for updates):
Registering new songs on platforms like MLC, SoundExchange, and PROs.
Ensuring metadata is accurate and up-to-date for all releases.
Email Marketing (8 hours/week):
Managing email campaigns for new releases, events, and newsletters.
Creating engaging content and analyzing metrics to adjust strategies.
Social Media Video Editing (15 hours/week):
Creating and editing videos, focusing on engaging visuals and creative hooks.
Keeping up with viral video trends while ensuring content aligns with Sophia’s brand.
Using storytelling to build a connection with fans through video content.
Marketing & Promotion (10 hours/week):
Researching playlists, influencers, and media outlets.
Coordinating promotional strategies for song releases and events.
Administrative Support (4-8 hours/week as needed, flexible):
Managing Sophia’s schedule and handling email correspondence.
Organizing travel and logistics for shows or speaking events.
Note: Any time not needed for administrative tasks will roll into other areas such as video editing or marketing.
Event & Festival Application Support (5 hours/week):
Assisting with submissions for festivals and events, ensuring all necessary documents are ready and deadlines are met.
Managing follow-up and communications with event organizers.
Website Management & SEO Optimization (6 hours/week):
Updating website content and design as needed.
Implementing SEO best practices to improve search engine rankings.
Growth & Development Tasks (5 hours/week):
Researching music trends, marketing strategies, and fan engagement techniques.
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Compensation & Schedule:
Full-Time: $3 to $4 per hour for a 40-hour work week.
Part-Time: Available please message.
