eShop Platform Specialist

Overview

The Product and Campaign Specialist will be assisting the Project/Campaign Manager in executing the end-to-end marketing programs to achieve ARPU, churn, EOP subscriber and revenue targets.

Functions and Responsibilities

• Generate market insights that will serve as basis for eShop marketing plans and initiatives
• Review local and international competitive environment to ensure that products or campaigns on DITO eShop are at par with the latest industry standards and trends
• Assist in the development, implementation and monitoring of usage and retention programs to ensure achievement of ARPU, churn, EOP subscriber and revenue targets.
• Obtain vital consumer insights and competitive information that will help in the development of programs through research, immersion with Sales and CX teams, and regular consumer interactions.
• Help upsell value-added services like cobranded product or online sales events to help increase ARPU and net revenue.
• Assist in the development of eShop products and campaigns to active the sold SIMs via eShop.
• Review internal data (bad debts, longevity, etc.) to come up with valuable campaigns.
• Help configure the eShop Products and Campaigns on the platform.
• Ensure submission of post-review analysis for all implemented marketing programs
• Collaborate with key stakeholders like Brand Marketing, Sales, Customer Experience, Finance, IT, and other cross-functional teams from product and Campaign ideation to execution of go-to-market plans and initiatives.
• Help manage day-to-day activities affecting existing subscribers such as maintenance activities, migration, etc.
• Handle other special projects that may be assigned.

Employment Standards

• Able to communicate and collaborate effectively with teammates and business stakeholders.
• Strong initiative, self-motivation, self-discipline, creativity, and determination in working towards established goals and objectives.
• Excellent documentation and communication skills.
• Effective presentation skills and ability to promote or defend an idea or design.
• Able to make decisions and solve problems using sound judgment and logical reasoning.
• Quick learner and ability to understand and adopt to new and various work dynamics
• Able to work effectively across functions, disciplines, and levels

Job Skills & Qualifications

• Bachelor's/College Degree in Computer Science, Information
• Previous experience that provides the knowledge, skills, and abilities to perform the job, comparable to 2 to 3 years.
• Proficient in English & Filipino, with excellent communication and presentation skills in English (written and verbal).
• Proficient with Microsoft Office, including Microsoft Word, Excel, and Power Point
• Demonstrated experience in doing research and understanding both digital marketing and customer pain points, behavior, goals, and motivation.
• Preferably with ecommerce capability development background in tech, e-commerce, or telco industry.