Google Ads & Facebook Ads Specialist
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We are seeking an experienced Google Ads Specialist to manage and optimize our pay-per-click (PPC) advertising campaigns. The ideal candidate is highly skilled in creating effective ad strategies to drive conversions, reduce ad spend waste, and maximize our online visibility within the security training industry.
Key Responsibilities
Plan, execute, and optimize Google Ads campaigns, including search, display, and video ads
Conduct keyword research and manage bidding strategies to increase ROI
Monitor campaign performance, analyze metrics, and provide actionable recommendations
Implement A/B testing for ad copy, landing pages, and targeting
Collaborate with our marketing team to ensure ad messaging aligns with overall brand goals
Stay informed of Google Ads updates and best practices
Requirements
Proven experience managing successful Google Ads campaigns
Strong analytical skills and experience with Google Analytics and other tracking tools
Familiarity with budget management and cost optimization
Excellent attention to detail and communication skills