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Who We Are
Anycase.ai is making legal services more accessible by augmenting lawyers with AI. Our first product, an AI-powered legal research SaaS platform, saves legal professionals 3-7+ hours weekly. With thousands of users and growing 20% MoM, we're pushing legal technology forward in the Philippines.
The Role
We're looking for a dynamic Marketing Coordinator to drive our marketing initiatives and help shape the future of legal technology. You’d be marketing hire #1 reporting to our Chief Growth Officer. You'll have the opportunity to help build and execute our marketing strategy from the ground up. Growing into a leadership position is on the table.
Your Impact
As our Marketing Coordinator, you'll be instrumental in:
- Developing and executing our go-to-market strategy
- Building Anycase.ai's brand presence in the legal tech space
- Creating scalable marketing processes and frameworks
- Contributing to the company's overall growth strategy
Key Responsibilities
Strategic Content Development
- Craft compelling narratives across multiple channels (ads, social media, pitch decks, newsletters, blog)
- Develop content strategy aligned with business objectives
- Build and maintain our content calendar
- Measure and optimize content performance
Campaign Management & Analytics
- Lead end-to-end marketing campaigns
- Manage and optimize Meta and Google Ad campaigns
- Track KPIs and provide data-driven recommendations
- Create performance reports and presentations
Creative Direction & Execution
- Oversee basic design work for marketing materials
- Develop landing using no-code tools
- Lead video content conceptualization and scripting
- Collaborate with external creative agencies and consultants
Events & Partnerships
- Identify and evaluate partnership opportunities
- Coordinate marketing events and webinars
- Manage relationships with key stakeholders
- Represent Anycase.ai at industry events
Ideal Candidate Profile
- 3-5 years of experience in B2C or B2B marketing, preferably in SaaS or professional services
- Proven track record in digital marketing and content creation, using creative tools like Canva, Capcut, Google Slides, etc.
- Strong analytical skills with data-driven decision-making ability
- Excellent project management and stakeholder management skills
- Startup experience and/or legal tech background is a plus
- Experience in events management and partnership development is a plus
What Sets You Apart
- Leadership potential with a growth mindset
- Strategic thinking with the willingness to do hands-on work
- Ability to thrive in a fast-paced, evolving environment
- Excellence in both written and verbal communication
- Entrepreneurial spirit with a bias for action
What We Offer
- Opportunity to shape the future of legal tech in the Philippines
- High-impact role with clear path to leadership
- Exposure to cutting-edge AI technology
- Collaborative startup environment
- Flexible work arrangement (remote-first with 1-2x weekly in-person work sessions in Mandaluyong)
Interested?
If you're excited about building something meaningful at the intersection of legal and technology, we'd love to hear from you. Please send your CV and a brief note about why you're interested in this role. You may also email gio at anycase dot ai directly.
