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Google Ads Specialist for Lead Generation in Home Improvement Niche

Salary undisclosed

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Job Description:
Looking for an experienced Google Ads Specialist to manage and optimize ad campaigns for a lead generation project in the home improvement niche. This role requires a proven track record in Google Ads with a focus on generating high-quality leads through targeted and cost-effective campaigns. You’ll be driving traffic to a dedicated landing page, with the main goal of maximizing conversions and ROI in a competitive niche.

Responsibilities:
Develop, implement, and optimize Google Ads campaigns focused on generating leads for a specific service.
Conduct thorough keyword research and competitor analysis to ensure maximum visibility and cost-effective targeting.
Create and test compelling ad copy, CTAs, and creative assets tailored to attract and convert the target audience.
Monitor and analyze campaign performance regularly, adjusting bids, targeting, and other strategies to achieve goals.

Requirements:
Vast experience managing Google Ads campaigns, with a focus on lead generation.
Proven experience driving successful lead generation campaigns specifically for home improvement industries.
Strong skills in keyword research, ad copywriting, A/B testing, and conversion rate optimization.
Demonstrated experience in optimizing campaigns to drive high-quality leads at an affordable cost per lead (CPL).

Compensation:
Competitive, based on experience and performance, with potential for ongoing work if initial campaigns perform well.

How to Apply:
Submit your resume and a brief cover letter outlining your relevant experience, specifically detailing any successful lead generation campaigns you've managed for home improvement or service-based industries. Include examples of past campaign results or case studies if available.