Meta Ads / PPC / Google Ads Specialist
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Role Overview:
We are seeking for highly skilled Meta Ads/PPC/Google Ads Specialist to join our team. The ideal candidate will be responsible for managing, optimizing, and scaling our online advertising campaigns across various platforms to drive high-quality traffic and conversions.
Key Responsibilities:
1. Develop and manage PPC campaigns
- Design and implement effective PPC strategies.
- Set up and manage ad accounts on multiple platforms.
2. Conduct keyword research and analysis
- Identify high-performing keywords.
- Utilize keyword tools to improve targeting.
3. Create compelling ad copy and promotional materials
- Write persuasive and engaging ad copy.
- Design eye-catching creatives for ads.
4. Monitor and analyze campaign performance
- Track KPIs and metrics.
- Identify trends and insights to improve performance.
5. Provide regular reports and insights
- Generate detailed performance reports.
- Present findings and recommendations to stakeholders.
6. Implement A/B testing strategies
- Test different ad elements (copy, visuals, landing pages)
- Optimize based on test results.
7. Stay updated with industry trends and platform updates
- Follow the latest digital marketing news and trends.
- Adapt strategies to align with new updates.
8. Collaborate with marketing team
- Work closely with content creators and designers.
- Align PPC strategies with overall marketing goals.
Requirements:
- Proven experience in managing PPC campaigns on Google Ads and Meta platforms.
- Strong understanding of SEO, SEM, and digital marketing principles.
- Proficiency in using analytics tools like Google Analytics, SEMrush, or similar.
- Experience with LinkedIn Ads, Twitter Ads, TikTok Ads.
- Familiarity with e-commerce platforms (Shopify, Kajabi, etc.)
- Excellent analytical skills and the ability to interpret data to make informed decisions.
- Strong written and verbal communication skills.
- Detail-oriented with excellent organizational and time management abilities.
- Ability to work independently and as part of a team.
- Self-motivated and proactive.
- Reliable and trustworthy.
- Flexible and adaptable to changing priorities.
- Tech-savvy with a good understanding of online tools and platforms.
- Excellent interpersonal skills.
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