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Meta Ads / PPC / Google Ads Specialist

Salary undisclosed

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Role Overview:

We are seeking for highly skilled Meta Ads/PPC/Google Ads Specialist to join our team. The ideal candidate will be responsible for managing, optimizing, and scaling our online advertising campaigns across various platforms to drive high-quality traffic and conversions.

Key Responsibilities:

1. Develop and manage PPC campaigns

  • Design and implement effective PPC strategies.
  • Set up and manage ad accounts on multiple platforms.

2. Conduct keyword research and analysis

  • Identify high-performing keywords.
  • Utilize keyword tools to improve targeting.

3. Create compelling ad copy and promotional materials

  • Write persuasive and engaging ad copy.
  • Design eye-catching creatives for ads.

4. Monitor and analyze campaign performance

  • Track KPIs and metrics.
  • Identify trends and insights to improve performance.

5. Provide regular reports and insights

  • Generate detailed performance reports.
  • Present findings and recommendations to stakeholders.

6. Implement A/B testing strategies

  • Test different ad elements (copy, visuals, landing pages)
  • Optimize based on test results.

7. Stay updated with industry trends and platform updates

  • Follow the latest digital marketing news and trends.
  • Adapt strategies to align with new updates.

8. Collaborate with marketing team

  • Work closely with content creators and designers.
  • Align PPC strategies with overall marketing goals.

Requirements:

  • Proven experience in managing PPC campaigns on Google Ads and Meta platforms.
  • Strong understanding of SEO, SEM, and digital marketing principles.
  • Proficiency in using analytics tools like Google Analytics, SEMrush, or similar.
  • Experience with LinkedIn Ads, Twitter Ads, TikTok Ads.
  • Familiarity with e-commerce platforms (Shopify, Kajabi, etc.)
  • Excellent analytical skills and the ability to interpret data to make informed decisions.
  • Strong written and verbal communication skills.
  • Detail-oriented with excellent organizational and time management abilities.
  • Ability to work independently and as part of a team.
  • Self-motivated and proactive.
  • Reliable and trustworthy.
  • Flexible and adaptable to changing priorities.
  • Tech-savvy with a good understanding of online tools and platforms.
  • Excellent interpersonal skills.