Journalist/Marketing Specialist

Job Responsibilities:

1. Ad Research:

Monitor and analyze Facebook ads across industries to identify top-performing content.
Stay up-to-date with trends, competitors’ strategies, and emerging marketing techniques.
Curate a database of high-performing ads and insights to inform our campaigns.

2. Script Development:

Write engaging, persuasive, and audience-targeted scripts for Facebook ad campaigns.
Adapt tone, style, and messaging to match different brands and audiences.
Collaborate with the creative team to ensure scripts align with visual content and overall campaign goals.

3. Data-Driven Strategy:

Use analytics and performance data to refine ad copy and optimize future campaigns.
Provide actionable insights and recommendations based on your research.

4. Collaboration:

Work closely with marketing strategists, designers, and clients to ensure alignment on objectives and deliverables.
Participate in brainstorming sessions to develop innovative campaign ideas.

5. Qualifications:

Proven experience in journalism, copywriting, marketing, or a related field.
Strong understanding of Facebook Ads Manager and online advertising trends.
Exceptional writing and editing skills with a focus on persuasive ad copy.
Ability to identify and analyze high-performing advertising content.
Familiarity with A/B testing, performance metrics, and analytics tools.
Strong attention to detail, creativity, and adaptability.
Ability to work independently and manage multiple projects simultaneously.

Preferred Skills:

Experience with other advertising platforms (e.g., Google Ads, TikTok).
Knowledge of SEO principles and digital marketing strategies.
Basic graphic design or video editing skills (not required but a plus).
Why Join Us?

Opportunity to work on diverse and exciting projects.
Collaborative and innovative work environment.
Flexible work arrangements and remote options.
Competitive compensation package.