National trade Marketing Manager (FMCG)
Salary undisclosed
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About the National Trade Marketing Manager:
The Trade Marketing Manager will be responsible for developing and executing trade marketing strategies that drive sales growth and brand visibility across various retail channels in the Philippines.
Key Responsibilities:
• Develop and implement national trade marketing strategies that align with corporate objectives and market dynamics to enhance brand presence and drive sales.
• Conduct thorough market research and analysis to identify consumer trends, competitor activities, and opportunities for growth in trade channels.
• Design and execute promotional campaigns and initiatives to drive product visibility and consumer engagement at the point of sale.
• Work closely with the sales team to ensure alignment on trade promotions, pricing strategies, and execution in key accounts.
• Monitor and evaluate the effectiveness of trade marketing initiatives, using data analytics to adjust strategies for optimal performance.
• Manage the trade marketing budget efficiently to ensure maximum ROI on promotional activities and initiatives.
• Foster strong relationships with retailers, distributors, and other key stakeholders to enhance collaboration and maximize trade marketing opportunities.
• Lead and mentor the trade marketing team, providing guidance and support to achieve individual and team objectives.
Key Requirements:
• Bachelor’s degree in Marketing, Business Administration, or a related field; MBA is a plus.
• At least 8 years of experience in trade marketing or sales within the FMCG industry, with a proven track record of driving successful trade initiatives.
• Strong understanding of the Philippine FMCG market and retail landscape.
• Excellent analytical skills with the ability to leverage data to inform decision-making.
• Strong negotiation and communication skills, with the ability to build relationships with internal and external stakeholders.
• Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word) and familiarity with trade marketing software and tools.
• Results-oriented with a strategic mindset and a passion for driving business growth.
If you are a motivated and strategic leader with a passion for trade marketing, we would love to hear from you! Click the link to apply or send an email directly to [email protected] for a confidential discussion.
The Trade Marketing Manager will be responsible for developing and executing trade marketing strategies that drive sales growth and brand visibility across various retail channels in the Philippines.
Key Responsibilities:
• Develop and implement national trade marketing strategies that align with corporate objectives and market dynamics to enhance brand presence and drive sales.
• Conduct thorough market research and analysis to identify consumer trends, competitor activities, and opportunities for growth in trade channels.
• Design and execute promotional campaigns and initiatives to drive product visibility and consumer engagement at the point of sale.
• Work closely with the sales team to ensure alignment on trade promotions, pricing strategies, and execution in key accounts.
• Monitor and evaluate the effectiveness of trade marketing initiatives, using data analytics to adjust strategies for optimal performance.
• Manage the trade marketing budget efficiently to ensure maximum ROI on promotional activities and initiatives.
• Foster strong relationships with retailers, distributors, and other key stakeholders to enhance collaboration and maximize trade marketing opportunities.
• Lead and mentor the trade marketing team, providing guidance and support to achieve individual and team objectives.
Key Requirements:
• Bachelor’s degree in Marketing, Business Administration, or a related field; MBA is a plus.
• At least 8 years of experience in trade marketing or sales within the FMCG industry, with a proven track record of driving successful trade initiatives.
• Strong understanding of the Philippine FMCG market and retail landscape.
• Excellent analytical skills with the ability to leverage data to inform decision-making.
• Strong negotiation and communication skills, with the ability to build relationships with internal and external stakeholders.
• Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word) and familiarity with trade marketing software and tools.
• Results-oriented with a strategic mindset and a passion for driving business growth.
If you are a motivated and strategic leader with a passion for trade marketing, we would love to hear from you! Click the link to apply or send an email directly to [email protected] for a confidential discussion.
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