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E-Commerce Digital Analyst

Salary undisclosed

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Salary Range: Php 25,000 - 33,000

Responsibilities:

• Marketing Automation:

• Management of the Netcore platform across 2 websites.

• Set up customer journeys and marketing campaigns across various communication channels and touch points.

• Oversee the creation, approval, and implementation of website, marketing and communication assets.

• Work with both internal and external teams for creative and copy requirements.

• Monitoring campaign performance metrics, analyzing results, and providing insights for optimization.

• Monitor and analyze sales performance metrics and provide insights for marketing automation optimization

• Collaborate with team members to align efforts with overall objectives and client goals

• Provide assistance in managing CRM tools and databases, ensuring data accuracy and compliance.

• E-Commerce

• Help develop and implement effective strategies to generate E-Commerce sales, including but not limited to identifying target audiences, conducting market research, creating campaigns, and providing an excellent customer experience.

• Leverage insights from Netcore’s customer and behavioral analytics to assist in optimizing customer journey’s and product listings that will be published on e-Commerce stores

• Help set standards, systems, and best practices for marketing, content creation, and website maintenance.

• Industry Knowledge

• Stay informed about market developments and opportunities within the digital, e-commerce, creative, technology, marketing, and telecommunication industries.

• Keep abreast of digital marketing techniques and trends to inform strategy and decision-making.

• Share industry knowledge openly and regularly with the team to foster continuous learning and improvement.

Key Performance Indicators (KPIs):

• Marketing Automation:

• Growth in key customer, engagement and revenue metrics

• Improvement in brand sentiment and awareness

• Successful execution of marketing campaigns, measured by campaign reach, engagement, and conversions

Requirements:

• Bachelor's degree in Marketing, Communications, Business, or related field.

• Experience with Netcore or a similar Marketing Automation platform

• Strong interest in digital marketing and e-commerce with a desire to learn and grow in each area.

• Excellent communication skills, both verbal and written.

• Analytical mindset with the ability to interpret data and draw actionable insights.

• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) and Google Suite products.

• Strong organizational skills and attention to detail.

• Ability to work collaboratively in a team environment and multitask in a fast-paced setting.

• Enthusiasm for delivering exceptional results and contributing to client success.

• Prior internship or relevant work experience in digital marketing is a plus but not required.

• Can report to the PLDT Makati Office 3 times a week.