Google Ads Manager - Media Buyer

ob Summary:
We are seeking a highly skilled and detail-oriented Digital Media Buyer to join our dynamic marketing team. The successful candidate will be responsible for planning, negotiating, and purchasing digital advertising space across various platforms to maximize the visibility and impact of our campaigns. This role requires a strategic thinker with a deep understanding of the digital advertising landscape and the ability to make data-driven decisions.

Key Responsibilities:
1. Research and Strategy Development:
• Identify target audiences and understand their behavior and habits.
• Research and select the most appropriate digital channels for advertising.
• Develop and implement effective media buying strategies to meet campaign objectives.
2. Negotiation and Purchasing:
• Negotiate pricing, terms, and conditions for digital media ad space with platform owners or vendors.
• Secure the best possible deals for ad placements to maximize budget efficiency.
3. Campaign Management:
• Execute digital media buying strategies across various platforms (e.g., social media, search engines, display networks).
• Monitor the performance of ad placements and adjust strategies as needed to optimize results.
• Collaborate with tea m me mbers and clients to ensure campaigns align with overall marketing strategy.

4. Analysis and Reporting:
• Conduct post-campaign analysis to determine the effectiveness of digital media buying strategies.
• Provide detailed reports on campaign performance, including key metrics and insights.
• Use data to make informed decisions and recommendations for future campaigns.

5. Industry Knowledge:
• Stay up-to-date with the latest trends and advancements in the digital advertising industry.
• Build and maintain relationships with digital media sales representatives to stay informed about new opportunities.
Qualifications:
• Proven experience as a Digital Media Buyer or similar role in digital marketing.
• Strong understanding of digital advertising platforms and tools (e.g., Google Ads, Facebook Ads, programmatic buying).
• Excellent negotiation and communication skills.
• Analytical mindset with the ability to interpret data and make data-driven decisions.
• Proficiency in using analytics tools (e.g., Google Analytics) to track and report on Campaign performance.
• Ability to work independently and as part of a team in a fast-paced environment.
Preferred Qualifications:
• Experience with real-time bidding (RTB) and programmatic advertising.
• Familiarity with SEO and SEM strategies.
• Certification in Google Ads or Facebook Blueprint.
Benefits:
• Competitive salary and performance-based bonuses.
• Flexible working hours and remote work options.