Website Content and Lead Generation Specialist
We are seeking a Website Content and Lead Generation Specialist to create and implement a high-converting blog page with a lead magnet, as well as manage and optimize advertising campaigns on Facebook and other social media platforms. This role is perfect for a creative and tech-savvy professional who excels in digital marketing, content creation, and lead generation.
Responsibilities
Blog Creation:
Research and write a compelling blog post tailored to our audience.
Optimize the content for SEO to drive organic traffic.
Design an engaging and user-friendly blog page.
Lead Magnet Development:
Create a valuable and visually appealing lead magnet (e.g., eBook, checklist, template).
Set up a landing page or form for lead magnet downloads.
Implement an email delivery system to distribute the lead magnet to subscribers.
Social Media Advertising:
Develop and execute Facebook and other social media ad campaigns to promote the blog and lead magnet.
Design eye-catching visuals and write compelling ad copy.
Define and target the ideal audience based on demographics, behavior, and interests.
Analytics and Optimization:
Monitor ad performance and track key metrics (e.g., click-through rates, conversions, ROI).
A/B test various elements to optimize campaigns.
Provide regular reports with insights and recommendations for improvement.
Collaboration:
Work closely with the team to ensure alignment with our brand voice and goals.
Suggest strategies to enhance engagement and lead generation.
Qualifications
Some experience in content writing, SEO, and blog management.
knowledge in lead generation strategies, including creating lead magnets and landing pages.
Proficiency in Facebook Ads Manager and other social media advertising platforms.
Familiarity with email marketing tools such as Mailchimp, .
Graphic design skills with tools like Canva or Adobe Suite are a plus.
Strong analytical skills to interpret data and optimize campaigns.
Excellent communication and organizational skills.
