Digital Marketing Executive
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Job Description/Responsibilities:
As a Digital Marketing Executive, you will spearhead the digital marketing strategies to boost our brand's online presence and enhance direct booking rates across all our properties. You will oversee all digital marketing initiatives, including SEO/SEM, social media, email marketing, and digital advertising, to drive revenue growth and enhance customer engagement.
Key Responsibilities:
1. Strategy Development:
- Develop and implement comprehensive digital marketing strategies that align with the company’s business objectives and brand identity.
- Conduct market analysis to identify challenges and opportunities for growth.
2. SEO/SEM:
- Lead the SEO and SEM efforts to increase visibility and organic search ranking.
- Manage Pay-Per-Click campaigns, monitoring budgets and optimizing spend for best returns.
3. Content Management:
- Oversee the creation and distribution of engaging, high-quality content across various digital platforms including websites, blogs and social media.
- Coordinate with graphic designer/web developer to ensure consistent messaging and branding in every artwork and digital pages produced.
4. Social Media Marketing:
- Develop and execute social media strategies to increase engagement, brand loyalty, and customer retention.
- Monitor social media trends and tools for changes that affect our competitive landscape.
5. Email Marketing:
- Plan and manage email marketing campaigns, segmenting audiences to personalize outreach for various customer demographics.
- Analyze campaign performance and adjust strategies accordingly.
6. Digital Advertising:
- Design and oversee ad layouts, content, and targeting criteria for digital advertising campaigns.
- Evaluate the effectiveness of campaigns and adjust for optimal results.
7. Analytics and Reporting:
- Utilize analytics tools to track campaign performance and understand the behavior of visitors and customers.
- Generate monthly reports on the digital marketing efforts and their ROI.
8. Stakeholder Engagement:
- Collaborate with internal teams and external contacts to ensure that digital marketing efforts are cohesive and aligned with other operational areas.
- Communicate with the Management about marketing initiatives and project metrics.
As a Digital Marketing Executive, you will spearhead the digital marketing strategies to boost our brand's online presence and enhance direct booking rates across all our properties. You will oversee all digital marketing initiatives, including SEO/SEM, social media, email marketing, and digital advertising, to drive revenue growth and enhance customer engagement.
Key Responsibilities:
1. Strategy Development:
- Develop and implement comprehensive digital marketing strategies that align with the company’s business objectives and brand identity.
- Conduct market analysis to identify challenges and opportunities for growth.
2. SEO/SEM:
- Lead the SEO and SEM efforts to increase visibility and organic search ranking.
- Manage Pay-Per-Click campaigns, monitoring budgets and optimizing spend for best returns.
3. Content Management:
- Oversee the creation and distribution of engaging, high-quality content across various digital platforms including websites, blogs and social media.
- Coordinate with graphic designer/web developer to ensure consistent messaging and branding in every artwork and digital pages produced.
4. Social Media Marketing:
- Develop and execute social media strategies to increase engagement, brand loyalty, and customer retention.
- Monitor social media trends and tools for changes that affect our competitive landscape.
5. Email Marketing:
- Plan and manage email marketing campaigns, segmenting audiences to personalize outreach for various customer demographics.
- Analyze campaign performance and adjust strategies accordingly.
6. Digital Advertising:
- Design and oversee ad layouts, content, and targeting criteria for digital advertising campaigns.
- Evaluate the effectiveness of campaigns and adjust for optimal results.
7. Analytics and Reporting:
- Utilize analytics tools to track campaign performance and understand the behavior of visitors and customers.
- Generate monthly reports on the digital marketing efforts and their ROI.
8. Stakeholder Engagement:
- Collaborate with internal teams and external contacts to ensure that digital marketing efforts are cohesive and aligned with other operational areas.
- Communicate with the Management about marketing initiatives and project metrics.
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