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What You’ll Do:
The Marketing Manager is responsible for developing and executing comprehensive marketing strategies to enhance brand visibility, drive customer engagement, and achieve business objectives. This role involves overseeing brand management, managing budgets, mentoring team members, and collaborating across departments to deliver impactful marketing initiatives. The Marketing Manager will also analyze market trends, identify growth opportunities, and measure the effectiveness of marketing efforts.
Key Responsibilities 2. Brand Management and Positioning 3. Budget Management 4. Team Leadership 5. Market Analysis and Opportunity Identification 6. Cross-Department Collaboration 7. Performance Measurement and Reporting
• Marketing Strategy Development and Execution
• Develop and implement comprehensive marketing plans aligned with business goals.
• Identify target audiences and create tailored campaigns to reach them effectively.
• Oversee brand development and ensure consistency across all marketing materials and platforms.
• Position the brand strategically in the market to maintain a competitive edge.
• Plan, allocate, and manage the marketing budget efficiently to maximize ROI.
• Monitor expenses and ensure campaigns are delivered within budget constraints.
• Lead, mentor, and develop marketing team members to achieve their full potential.
• Foster a collaborative and innovative team environment.
• Conduct market research to analyze trends, customer needs, and competitive activities.
• Identify opportunities for new campaigns.
• Work closely with sales, and other departments to ensure alignment of marketing initiatives.
• Provide insights and support to drive overall business success.
• Establish KPIs and measure the performance of marketing campaigns.
• Prepare and present detailed reports on marketing outcomes and insights.
Requirements
What We're Looking For:
• Bachelor’s degree in Marketing, Business Administration, or a related field.
• 3-4 years of experience in a comparable role.
• Proficiency in HubSpot and other marketing tools, including analytics software.
• Strong knowledge of marketing principles, branding, and digital marketing strategies.
• Keen understanding of design principles and fundamentals.
• Excellent copywriting skills.
• Excellent leadership and team management skills.
• Exceptional leadership, team management, and communication skills.
• Strong analytical, strategic thinking, and problem-solving abilities.
Benefits
What’s in It for You?
• Competitive Compensation: We prioritize your well-being, offering fair pay that reflects your skills and dedication.
• Performance-Based Salary Increase: Enjoy a raise after regularization
• Annual Salary Adjustments: We recognize long-term commitment with yearly salary increases.
• Paid Leaves & Birthday Off: Take time when you need it, and convert unused leave into cash! Plus, enjoy an extra day off on your birthday.
• Comprehensive Health Insurance: Coverage starts from day one and covers one dependent after one month.
• Employee Recognition: Be rewarded for your hard work with incentives and recognition.
• Professional Growth Opportunities: We invest in your future with upskilling programs, mentorship, and career advancement.
• Engaging Team Activities: Join in on Family Days, Summer Splash, and other fun events that strengthen the iReply community.
• People-First Culture: Join a team that values your success, work-life balance, and well-being.
The Marketing Manager is responsible for developing and executing comprehensive marketing strategies to enhance brand visibility, drive customer engagement, and achieve business objectives. This role involves overseeing brand management, managing budgets, mentoring team members, and collaborating across departments to deliver impactful marketing initiatives. The Marketing Manager will also analyze market trends, identify growth opportunities, and measure the effectiveness of marketing efforts.
Key Responsibilities 2. Brand Management and Positioning 3. Budget Management 4. Team Leadership 5. Market Analysis and Opportunity Identification 6. Cross-Department Collaboration 7. Performance Measurement and Reporting
• Marketing Strategy Development and Execution
• Develop and implement comprehensive marketing plans aligned with business goals.
• Identify target audiences and create tailored campaigns to reach them effectively.
• Oversee brand development and ensure consistency across all marketing materials and platforms.
• Position the brand strategically in the market to maintain a competitive edge.
• Plan, allocate, and manage the marketing budget efficiently to maximize ROI.
• Monitor expenses and ensure campaigns are delivered within budget constraints.
• Lead, mentor, and develop marketing team members to achieve their full potential.
• Foster a collaborative and innovative team environment.
• Conduct market research to analyze trends, customer needs, and competitive activities.
• Identify opportunities for new campaigns.
• Work closely with sales, and other departments to ensure alignment of marketing initiatives.
• Provide insights and support to drive overall business success.
• Establish KPIs and measure the performance of marketing campaigns.
• Prepare and present detailed reports on marketing outcomes and insights.
Requirements
What We're Looking For:
• Bachelor’s degree in Marketing, Business Administration, or a related field.
• 3-4 years of experience in a comparable role.
• Proficiency in HubSpot and other marketing tools, including analytics software.
• Strong knowledge of marketing principles, branding, and digital marketing strategies.
• Keen understanding of design principles and fundamentals.
• Excellent copywriting skills.
• Excellent leadership and team management skills.
• Exceptional leadership, team management, and communication skills.
• Strong analytical, strategic thinking, and problem-solving abilities.
Benefits
What’s in It for You?
• Competitive Compensation: We prioritize your well-being, offering fair pay that reflects your skills and dedication.
• Performance-Based Salary Increase: Enjoy a raise after regularization
• Annual Salary Adjustments: We recognize long-term commitment with yearly salary increases.
• Paid Leaves & Birthday Off: Take time when you need it, and convert unused leave into cash! Plus, enjoy an extra day off on your birthday.
• Comprehensive Health Insurance: Coverage starts from day one and covers one dependent after one month.
• Employee Recognition: Be rewarded for your hard work with incentives and recognition.
• Professional Growth Opportunities: We invest in your future with upskilling programs, mentorship, and career advancement.
• Engaging Team Activities: Join in on Family Days, Summer Splash, and other fun events that strengthen the iReply community.
• People-First Culture: Join a team that values your success, work-life balance, and well-being.
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