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Digital Marketing Manager - Pharmaceutical Division

Salary undisclosed

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MAIN PURPOSE OF ROLE

Implement a marketing and sales strategy for one or more of the organization's more complex, controversial, or strategically significant products/services in order to meet established sales or market share targets.

MAIN RESPONSIBILITIES


• Conduct market research, oversee product development and design, set prices, launch new products, oversee advertising campaigns, and monitor sales performance to effectively market assigned products/services.


• Monitor, analyze, and evaluate domestic and international market trends, consumer behavior and competitor activity to identify market opportunities for the product/service.


• Monitor, analyze, and evaluate product performance and customer feedback to generate new product ideas.


• Identify product/service changes to meet customer needs.


• Liaise with other areas of the organization (e.g., production, R&D) to implement these changes.


• Prepare sales forecasts and budgets.


• Monitor sales volume, revenues and costs against forecasts.


• Adapt plans to improve the sales performance of the product/service.


• Liaise with advertising and promotions specialists to design sales campaigns and sales collateral for the product/service that are effective and appropriate for the target audience.

QUALIFICATIONS

Experience/Background

Experience : Minimum 4 years
About Abbott Laboratories
Size More than 5000
Industry Health Care Services
Location Lake County, United States
Founded 1 January 1888
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