Senior Client Success Manager
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A Senior Client Success Manager is responsible for overseeing the development and execution of digital media campaigns. Their job is to analyze target audiences and determine the most effective ways to reach them through digital channels such as websites, social media, email marketing, mobile apps, and other digital platforms.
Some of the specific job duties of a Senior Client Success Manager may include:
- Developing and implementing digital media strategies that align with the client's overall marketing goals and objectives.
- Conducting market research and analyzing data to identify target audiences, market trends, and opportunities for growth.
- Managing digital media budgets, including negotiating rates with publishers and vendors to ensure maximum ROI.
- Tracking and analyzing the performance of digital media campaigns using analytics tools such as Google Analytics or AppsFlyer.
- Staying up-to-date with the latest digital media trends and technologies and making recommendations for improvements to existing campaigns.
- Managing a team of digital media planners and coordinators, providing direction and guidance to ensure campaigns are executed effectively and efficiently.
- Setting targets and metrics for the team's performance and monitoring their progress to ensure they are meeting their objectives.
- Conducting regular check-ins with clients to ensure their needs are being met and identifying opportunities for upselling or cross-selling
Overall, a Senior CS Manager is responsible for developing and executing digital media campaigns that achieve the client's marketing goals while maximizing ROI and staying within budget.
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