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Jobs or company...

Linked in and outbound email marketing specialist

Salary undisclosed

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OnlineJobs
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i am looking for a specialized Linked in marketing professional, and a outbound email marketing professional. They need to really know building and integrating CRM functionality. Doesnt have to be the same person. Experienced pros only. can you make Linked in sing?
LinkedIn Ads is an advertising platform offered by LinkedIn, designed to help businesses and professionals reach their target audience through the professional networking site. It’s particularly effective for B2B (business-to-business) marketing and is often used by companies to promote products, services, job postings, or brand awareness to LinkedIn’s network of professionals.
Types of LinkedIn Ads:
Sponsored Content:
Native ads that appear directly in a user’s LinkedIn feed, similar to regular posts. These can include images, videos, carousels, or articles.
Text Ads:
Simple, pay-per-click (PPC) or cost-per-impression (CPM) ads that appear in the right sidebar on desktop versions of LinkedIn. They usually contain a short headline, brief text, and a link to a website or landing page.
Sponsored Messaging (formerly InMail):
Ads delivered as private messages to LinkedIn users' inboxes. This can be useful for sending personalized messages or special offers directly to potential customers.
Dynamic Ads:
Ads that automatically personalize content based on the LinkedIn user’s profile. These ads often encourage users to follow a company page or visit a website.
Video Ads:
Video content promoted in LinkedIn’s feed, similar to other social platforms. Video ads are effective for brand storytelling, product demos, or event promotions.
Carousel Ads:
A set of swipeable cards where you can display multiple images or offers in a single ad. These are often used to showcase multiple products or services in one ad unit.
Pricing Structure:
LinkedIn Ads operate on a bidding system where advertisers set a budget, and the platform charges based on campaign goals, either by CPC (Cost Per Click), CPM (Cost Per 1,000 Impressions), or CPS (Cost Per Send) for sponsored messages.
Cost Per Click (CPC):
You pay when someone clicks on your ad. The average cost per click typically ranges from $5 to $10 per click, depending on the industry and target audience.
Cost Per Impression (CPM):
You pay for every 1,000 impressions (views) of your ad. CPM rates typically range from $6 to $12 per 1,000 impressions.
Cost Per Send (CPS):
For Sponsored Messaging, you pay per message sent. The average CPS is around $0.80 to $1.50 per message sent.
Budget Options:
Daily Budget: You can set a daily budget, and LinkedIn will deliver ads until the budget is spent for the day.
Total Budget: You can allocate a total budget for the entire campaign, and LinkedIn will distribute the budget over the campaign’s duration.
Minimum Budget:
LinkedIn Ads requires a minimum daily budget of $10/day for any campaign.
For Sponsored Content and Text Ads, the minimum campaign budget is $100.
Bidding Strategy:
You can choose to manually bid for clicks or impressions, or you can allow LinkedIn to automatically optimize your bids to get the most results for your budget.
Overall Costs:
LinkedIn Ads are generally more expensive than other social platforms like Facebook or Instagram, but they offer access to a highly professional and targeted audience, making it a valuable platform for companies focused on B2B marketing or targeting professionals in specific industries or job roles.

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