Virtual Assistant - Marketing/Social Media

Marketing Specialist Job Summary: We are seeking a Marketing Specialist to help us increase brand awareness, generate leads, and drive sales. The ideal candidate will have experience in creating and executing marketing campaigns across various channels, including digital, social media, and traditional. They should also have excellent communication and organizational skills, be proficient in using marketing analytics tools such as Google Analytics, and have experience with social media advertising platforms, including Google Ads, Facebook Ads, Instagram Ads, and LinkedIn Ads. Digital Strategy Development: Collaborate with the marketing team to create and implement a cohesive digital marketing strategy aligned with overall business objectives. Conduct thorough market research and competitor analysis to identify trends, opportunities, and areas for improvement. Website and Content Management: Oversee the maintenance and optimization of the company website, ensuring it reflects our brand identity, user-friendly, and SEO-optimized. Coordinate the creation of engaging and relevant content across various digital platforms, including blogs, social media, email campaigns, and more. Search Engine Optimization (SEO): Monitor website traffic, performance, and keyword rankings to improve organic search results. Develop and implement SEO strategies to increase organic visibility and attract qualified leads. Paid Advertising: Manage and optimize pay-per-click (PPC) campaigns across various platforms such as Google Ads, Facebook , LinkedIn, etc. Allocate budgets effectively and ensure maximum ROI for paid advertising efforts. Social Media Management: Oversee the company's social media presence and create engaging content that aligns with the brand's voice and values. Utilize social media platforms to build brand loyalty, increase followers, and drive traffic to the website. Email Marketing: Plan, execute, and analyze email marketing campaigns to nurture leads and retain existing customers. Implement segmentation strategies for targeted and personalized communication. Analytics and Reporting: Monitor and analyze key performance metrics across all digital marketing channels. Prepare regular reports and present insights to the marketing team and stakeholders to assess the effectiveness of campaigns. REQUIREMENTS: - Proven experience as a Digital Marketing Manager or a similar role. - In-depth knowledge of various digital marketing channels, tools, and best practices. - Strong understanding of SEO, SEM, PPC, email marketing, and social media marketing. - Proficient in using web analytics tools like Google Analytics, SEM rush, Mailchimp, Canva, Meta Business suite etc. - Excellent analytical and problem-solving skills. - Creative mindset with the ability to think outside the box. - Strong leadership and team management abilities. - Outstanding communication and interpersonal skills. Join our innovative team and contribute to our mission of revolutionizing home care services through cutting-edge digital marketing strategies. If you are a creative and analytical marketer with experience in developing and executing marketing campaigns across various channels, using marketing analytics tools, and managing social media advertising campaigns, we encourage you to apply for this position. Please fill up this application for on our website: Upgrade to see actual info or email us at Upgrade to see actual info